Author: Cheyenne International

Rebranding: Dos & Don’ts

  Businesses are dynamic in nature and as such, so are brands. Change happens, and it tends to happen quicker than most people think. Whether it’s a shift in the market, change in the competitive landscape, internal change in the company, or change in customer behaviors, if you’re not evolving your branding in order to… Read more »

Analyzing Data to Increase Sales

  We live in a data-savvy age. With just the touch of our fingertips, we can easily access, manage and evaluate sales information in a variety of different ways to make better, more informed business decisions. While sales may always be unpredictable in nature, developing a framework to analyze your data is vital in order… Read more »

How To Stay Updated On Local Legislation

Since Cheyenne opened our doors back in 2002, we’ve always known that building and maintaining strong customer relationships within the tobacco industry was going to be no small feat. Not only were we set out to offer quality products at fair price, we wanted to establish ourselves as a company that our partners felt they… Read more »

Nurturing Your Employee’s Growth

  Company growth is at the heart of most business endeavors. How you’re going to grow your company’s assets, work toward meeting your long-term goals, and be better than you were yesterday are all things businesses prioritize and place their focus on day to day. Leaders often forget, however, that nurturing company growth starts with… Read more »

Cheyenne International at CDM 2022

Cheyenne International team members are back on the road! Last week, Cheyenne attended Convenience Distribution Marketplace held by CDA in Tampa, Florida and, we’ve just got to say – it sure felt good to shake hands with some familiar faces and make some new introductions in person again. This three-day event is the only national… Read more »

Cheyenne Celebrates 20 Years in Business

2022 marks 20 years in business for Cheyenne International and as such, we wanted to take a moment to celebrate where we’ve been, while also touching on where we’re headed. It would be wrong for us not to recognize that we wouldn’t be where we are today without our incredible employees, vendors and customers. They… Read more »

Cheyenne Named 2022 Category Captain

They say third time’s a charm! Cheyenne Cigars have been awarded the 2020, 2021 and now, the 2022 Cigars/OTP Category Captain by Convenience Store News. We are excited to be recognized as one of seventeen suppliers nominated as Category Captains for the past year. The 2022 winners were selected based on several factors including product… Read more »

What Changes We Expect When Physical Trade Shows Are Back

  The impacts of the coronavirus outbreak drastically altered the business landscape that we once knew. In-person trade shows, conventions, and conferences came to a screeching halt with the threat to our global health and we saw virtual meetings become the new norm. While everyone probably has Zoom® downloaded on their computers at this point,… Read more »

People Build Relationships, But Digital Marketing Fills the Gaps

  During these past few years, we’ve seen how the effects of the COVID-19 pandemic have drastically influenced the way businesses operate day to day. As in-person visits have diminished and face-to-face interactions are harder to come by, more and more businesses are tapping into the opportunities the digital world offers in order to reach… Read more »

Do Loyalty Programs Work?

  Everyone loves rewards – it’s a fact. When you graduated college, you wanted a diploma. When you made a big sale at work, you wanted a bonus. The psychology behind rewarding individuals for their appropriate input has been used as an incentive to motivate personal behavior for decades. Realizing the benefit of rewards, companies… Read more »