Author: Cheyenne International

Aura Cigarettes New Look

Grover, NC (March 1, 2023) Today, Cheyenne International introduced their highly-anticipated rebrand of Aura Cigarettes. The new design and support programs reflect the brands innovative yet simplified approach to an everyday good smoke and highlights Aura’s commitment to quality, taste and modernization. Aura’s refreshed and revamped packaging is the perfect balance between simplicity and boldness,… Read more »

Cheyenne Named 2023 Category Captain

We are proud to announce that Cheyenne Cigars have been named the 2023 Category Captain in OTP/Cigars for the 4th year in a row! What does it mean to be a Category Captain? A lot! Category Captains are awarded by Convenience Store News and all entries were judged based on the following criteria: ·         Product… Read more »

Cheyenne’s 2022 Year In Review

Goodbye, 2022! It’s been a busy past year for us here at Cheyenne International. Filled with new opportunities, overcoming industry barriers, heightened strategy and traceable growth, 2022 will go down in the books as a success. Before we dive in, however, we’d be remiss not to take a moment to say THANK YOU to all… Read more »

Decision Fatigue: Do Your Customers Have Too Many Choices?

Life is all about choices and each day, we’re faced with a lot of them. Have you ever had a strenuous day full of decision-making and come home only to feel completely exhausted? This phenomenon, known as decision fatigue, is a state of mental overload caused after making many decisions and can harbor an individual’s… Read more »

NACS Show 2022

The Cheyenne International team has returned home after attending the NACS 2022 tradeshow last week in Las Vegas, Nevada. This was our first time attending the show in-person since the pandemic began back in 2020 and boy, did it feel good to catch up with some familiar faces and connect with some new industry pals…. Read more »

Evaluating How You’re Doing with Achieving Your Business Goals

Setting goals is an important part of life, both personally and professionally. Determining what you want to achieve, and how you’re going to achieve it, gives us meaning and points us in the right direction to living a fulfilled life. We set goals because we want to see progress, and progress makes us better. The… Read more »

How to Achieve a Work-Life Balance for You and Your Employees

It is estimated that you’ll spend one-third of your life at work, totaling roughly 90,000 hours of your lifetime spent at a job. [1] In terms of work schedules, 94% of service professionals in the U.S. spend over 50 hours working per week, while many of these people work on the weekends. Even more alarming,… Read more »

Interview Questions & Tips for Potential C-Store Employees

There’s no question about it – interviewing is tough work. While going through the process may feel tedious at times, maybe even daunting at some points, getting to hire great people truly can make all the difference in your store’s performance. Conducting good interviews requires just as much of a conscious effort on your part… Read more »

Rebranding: Dos & Don’ts

  Businesses are dynamic in nature and as such, so are brands. Change happens, and it tends to happen quicker than most people think. Whether it’s a shift in the market, change in the competitive landscape, internal change in the company, or change in customer behaviors, if you’re not evolving your branding in order to… Read more »

Analyzing Data to Increase Sales

  We live in a data-savvy age. With just the touch of our fingertips, we can easily access, manage and evaluate sales information in a variety of different ways to make better, more informed business decisions. While sales may always be unpredictable in nature, developing a framework to analyze your data is vital in order… Read more »