Privacy Policy

This Privacy Policy was last updated on November 22, 2017

Cheyenne International, LLC, (the “Company”) created this official privacy policy (the “Privacy Policy”) to set forth its privacy practices for (the “Site”). The Company respects your privacy and is committed to protecting it through compliance with this policy.  By using the Site, you agree to all of the terms and conditions of the Privacy Policy. Please be sure to read this entire Privacy Policy before using the Site or submitting information to the Site. If you disagree with or do not accept any part of the Privacy Policy, do not use the Site or submit any information to the Site.

The Site is offered and made available only to users twenty-one (21) years of age or older. If you are under the age of 21, you are not permitted to access or use the Site and must exit the Site immediately.

The Privacy Policy is a part of, and subject to, the Site’s Terms of Use. The Privacy Policy and the Terms of Use are legally binding on all users of the Site.

The Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the Site, and our practices for collecting, using, maintaining, protecting, and disclosing that information.  The Privacy Policy details our commitment to your privacy, including:

(1) the types of information the Company collects and how it collects this information;
(2) how the Company uses and pay disclose the information it collects;
(3) the measures the Company takes to secure and protect the information it collects;
(4) how the Company secures and protects Personal Information; and
(5) how you can contact the Company.

The Privacy Policy applies to information we collect: (a) on the Site; (b) in email and other electronic messages between you and the Site; and (c) through any mobile and desktop applications you download from the Site.

The Privacy Policy does not apply to information collected by: (a) the Company through any other means other than this Site, including on any other website owned or operated by the Company or information collected offline; or (b) any third party including through any third-party application or content, including advertising, that may link to or be accessible from, or on, the Site.

1. Collection of Information

(a) Active Collection and Use of Personal Information

The Company collects and saves your personal information (“Personal Information”) that you enter on the Site. Personal Information includes, but is not limited to, your first and last name, date of birth, street address, city, state, zip code, email address, and telephone number. The Company also collects other information you provide. This includes, but is not limited to, any comments, suggestions, or other information that you provide on, through, or relating to the Site, and/or that relates to the Company’s products or the Company. This also includes records and copies of correspondence, including contact information, that you generate if you contact us; responses to surveys that we may ask you to fill out for research and marketing purposes; and your search queries. The Site uses also Pardot, a marketing automation service provided by, Inc. (“Pardot”), and any Personal Information that you enter on the site, including any additional information you provide, may be made available to Pardot.  To learn more about the way in which Pardot uses this information, please visit Pardot’s website here.

 (b) Passive Collection of Information through Tracking Technology

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to help analyze how users use the Site. Google Analytics uses “cookies” and other tracking technology to collect aggregate data (“Aggregate Data”) from your visits to the Site. Cookies are text files the Site places in your computer’s browser to store your preferences. Cookies do not cause damage to your computer system or files. Only the website that transferred a particular cookie to you can read, modify, or delete such cookie. Your browser should allow you to delete existing cookies, decline cookies, or give you the choice of declining or accepting cookies. Your Personal Information will not be extracted from the cookies. To learn more about the privacy policy of Google Analytics, refer to Google’s Policies and Principles. Use the Google Analytics Opt-out Browser Add-on to prevent analytics information from being sent to Google Analytics. The Company stores any Aggregate Data we collect from you in aggregate form. The Company is not able to identify any particular user or individual from the Aggregate Data. The Company uses the Aggregate Data it collects in a variety of ways, including but not limited to keeping count of your return visits to the Site, accumulating and reporting aggregate statistical information regarding the Site, and determining which features users prefer.

As provided above, the Site uses Pardot.  Pardot also tracks user visits and activities on the Site as disclosed on Pardot’s website here.  Like Google Analytics, Pardot uses cookies to store your preferences.

In addition to Google Analytics and Pardot, we may also use automatically-collected information that helps us to customize the Site to match our users’ individual interests and recognize returning users, estimate the number of website-users and their usage patterns, and increase the speed of our users’ searches.  We may use the below tools to collect this data:

“Pixel tags,” “web beacons,” “clear GIFs,” or similar means (collectively, “Pixel Tags”). We use these small electronic files to compile aggregate statistics about Site usage and response rates. Pixel Tags allow the Company to count the number of users who have visited certain pages of the Site, to deliver branded services, and to help the Company determine the effectiveness of its promotional or advertising campaigns as well as the effectiveness of the Site itself. When Pixel Tags are used in HTML-formatted email messages, they can tell the sender whether and when the email has been opened.

Referrers and your Internet Protocol (IP) Address. Referrers are small files containing information your web browser passes to the Company’s web server that references the URL which you used to access the Site. Your IP address is the number used by computers on the network to identify your computer so that you can receive data.

Environmental variables. Environmental variables include, but are not limited to, the domain from which you access the Internet, the time you accessed the Site, the type of web browser, operating system, and platform your computer uses, the Internet address of the previous website you visited before entering the Site, the names of the pages you visit while at the Site, and the next Internet website you visit after leaving the Site.

2. How We Use and Disclose Information

The Company may use and/or disclose your information (including your Personal Information) as follows:

(a) Our Business Purposes. We may use your information for the Company’s everyday business purposes such as to (1) provide services to you including through our subsidiaries and affiliates, (2) communicate updates, promotions, or news about the Company, its products, or events through e-mail or direct mail, (3) market our products and services, (4) monitor and conduct reviews of the Company’s products and offers, (5) help the Company improve its current products or develop new products, (6) collect demographic and geographic information about the users of the Site and its products, (7) communicate administrative or legislative related information, and (8) fulfill any other purpose for which you provide the information.

(b) Service Providers. From time to time, we may employ companies and individuals to perform certain services on our behalf (such as advertising and marketing, consulting, legal, or other services). These third-party service providers may have access to your information, but only to the extent required to perform their assigned roles, and they may not use your information for any other reason.

(c) Business Transactions. The Company reserves the right to transfer any information collected, including Personal Information, in the event of a transfer of some or all of ownership, assets, securities, merger, divestiture, restructuring, reorganization, dissolution, liquidation, or bankruptcy involving the Company and in connection with Company business transactions such as buying or selling subsidiaries or engaging in joint ventures with third parties; provided, however, the Company will use reasonable efforts to direct the transferee to use any transferred information, including Personal Information, in a manner that is consistent with this Privacy Policy.

(d) Compliance with Law. We may release information about you if we believe such a release is necessary to comply with the law or in response to a subpoena or other legal process including any government or regulatory request. The Company also reserves the right to collect and share any information the Company deems necessary to investigate or take action in connection with suspected fraud, illegal activities, possible harm to persons or property, or as otherwise required or permitted by the law.

(e) Subsidiaries and Affiliates; Third Parties. We may disclose your information to the Company’s subsidiaries and affiliates.  Further, to the extent you have consented or not opted out, we may release your information to third parties to market their products or services to you. We require these third parties to keep your information confidential and use it only for the purposes for which we disclose it to them.

(f) Compliance with Terms of Use. We may disclose your information in order to enforce our Terms of Use and any other agreements.

3. Your Responsibilities and Choices

(a) Accuracy and Confidentiality

It is your responsibility to provide current, complete, truthful, and accurate information, and to keep such information up to date. The Company cannot and will not be responsible for any liability or other problems that may arise from your failure to enter current, complete, truthful, and/or accurate information, or your failure to update such information. You are solely responsible for maintaining the strict confidentiality of your Login Information (as defined and further addressed in the Terms of Use), if applicable, and for any charges, costs, expenses, damages, liabilities, and losses the Company may suffer as a result of your failure to do so. You, not the Company, are solely responsible and liable for your activity, behavior, use, and conduct on the Site or any other activity or conduct in connection with the Site. Any submission of information by you does not guarantee that the Company will permit you to use any or all of the features or functions of the Site.

(b) Communication with Users; Opt-Outs; Attempted Fraud

The Company may contact users who have entered Personal Information in connection with the Site. You may “opt out” of receiving marketing and promotional emails by following the opt-out procedure described in each email the Company sends. However, even if you opt out of receiving marketing and promotional emails, the Company may continue to email you for administrative or informational purposes, including follow-up messages regarding any content you have submitted to the Site.

You may also set your internet browser to disable or refuse some or all browser cookies, to alert you when cookies are being set, and to delete some or all cookies once received.  However, if you disable or refuse cookies, some parts of the Site may not function properly.

The Company does not and will not send you emails asking you to provide or confirm sensitive Personal Information. A technique known as “phishing” attempts to steal personal identity data and financial account credentials from consumers. “Phishers” use “spoofed” emails to lead consumers to sham websites which trick recipients into divulging Personal Information including credit card numbers, account usernames, passwords, and social security numbers. If you receive such an email communication purporting to be from, please forward it immediately to and then delete it from your computer.

4. Third-Party Websites

The Site may provide links to third-party websites. These websites operate independently from the Company and may have their own privacy policies or statements. We encourage you to review the privacy policy of any third-party website or resource before using it. You accept sole responsibility for and assume all risk arising from your use of any such websites or resources.

5. Security and Protection of Personal Information

The Company does not sell, rent, or trade any Personal Information you provide to the Company, nor does it disclose any such Personal Information to any third parties outside the Company except as specified under this Privacy Policy and except in those specific instances when a user gives the Company specific permission to do so. The Company does not sell, lease, or rent any email lists to third parties.

The Company uses firewalls and physical controls to maintain security and confidentiality on the Site to protect against unauthorized disclosures, use, alteration, or destruction of the information you provide to the Site. The Company limits access to the databases containing Personal Information to its key personnel. However, the security of your Personal Information also depends on you.  For example, to the extent we have provided you, or you have chosen, a password and/or username to access the Site, you are responsible for keeping this information confidential.  Please do not share your password or username with anyone.  The Company cannot guarantee the security of Personal Information, and, therefore, any transmission of Personal Information is at your own risk.  We also cannot guarantee that information you provide to us over the Internet will not be intercepted.

6. Access to Personal Information; Underage Users; Company Rights

(a) Your Personal Information

Access to the Personal Information you provided to the Site may be accessible for a limited period of time from the point of collection.

(b) Person under the age of 21

Our Website is not intended for persons under the age of twenty-one (21). Any person under the age of twenty-one (21) who accesses or uses the Site is in violation of the Terms of Use.  No one under the age of twenty-one (21) may provide any information to or on the Site. If you are under the age of twenty-one (21), do not use or provide any information on the Site or on or through any of its features, register on the Site, use any interactive or public comment features of the Site, or provide any information about yourself to us. We will not knowingly collect information via the Site from persons in this age group and will take prompt steps to delete any such information.  If we learn we have collected or received personal information from any person under the age of twenty-one (21), we will delete that information.  If you believe we might have information from or about any person under the age of twenty-one (21), please contact us immediately at

(c) The Company’s Rights

The Company reserves the right to deny access and use of the Site to any user of any services, features, or functions of the Site if there is a question regarding the identity of the user.

7. How to Contact Us

If you have any questions, requests, or concerns related to this Privacy Policy, you may contact us by emailing us at or by writing to us at the following address:

Cheyenne International, LLC
701 South Battleground Avenue
Grover, NC 28073

8. Notification of Changes

The Company reserves the right, in its sole discretion, to change, modify, add, or remove portions of this Privacy Policy at any time by updating this posting without advance notice to you. You agree that the Company may notify you of material changes to this policy by indicating the date of the most recent update at the top of the Policy, and that you will check the Site frequently for updates. However, if at any point the Company decides to use your Personal Information in a manner different from that stated at the time it was collected, the Company will notify you and you will be given a choice as to whether the Company may use this information in the new manner.

9. Tracking

At this time, the Website does not respond to web browser “do not track” signals. We may add this functionality in the future, and if we do, we will update this Privacy Policy to let you know.

10. For California Customers Only

California Civil Code Section 1798.83 requires certain California businesses to disclose, upon a customer’s written request, (a) a list of the kinds of Personal Information that the business has disclosed to third parties for direct marketing purposes during the preceding calendar year, and (b) the names and addresses of all of the third parties that received Personal Information from the business for direct marketing purposes during the preceding calendar year. Businesses must respond to such requests within thirty (30) days, but they are only obligated to respond to one request from a customer in a calendar year.

If you are a current customer in California, you may request this disclosure by sending an e-mail request to listing your name, address, and e-mail address. You must also specifically indicate the nature of your request by including the following language or language substantially similar to it: “I request that you send me your third-party information sharing disclosures as required by California Civil Code Section 1798.83.” As Cheyenne maintains websites for many products, please also specify which product website you are writing in reference to. Alternatively, you may mail your request to the following address:

Cheyenne International, LLC
701 South Battleground Avenue
Grover, NC 28073

11. For Those Subject to General Data Protection Regulation (“GDPR”)

The Company collects Personal Data, as set out in Sections 1(a) and 1(b) of the Privacy Policy, for legitimate purposes as set out in Section 2 of the Privacy Policy and related to human resources; business safety/security; managing audit and compliance matters; managing day-to-day business relationships; processing payments; expenses and reimbursements; and to continue improving our customers’ experience.  For the purposes of this section, “Personal Data” means any information, including Personal Information and Aggregate Data, relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity and includes information, that (i) relates to an identified or identifiable customer or other individual subject to the GDRP; (ii) can be linked to that customer or individual subject to the GDPR; (iii) is transferred to the Company in the U.S. from the European Economic Area or Switzerland, and (iv) is recorded in any form.  Additionally, for the purposes of this section, “Processed” is defined as any action that is performed on Personal Data, whether in whole or in part by automated means, such as collecting, modifying, using, disclosing, or deleting such data.

The Company stores your information for an indefinite period, and you have the right to obtain confirmation as to whether or not your Personal Data is being Processed.  You may contact the Company, as set forth below, and request access to your Personal Data, correction and/or completion of your Personal Data, erasure or transfer of your Personal Data, the purpose your Personal Data serves, that your Personal Data not be used for the aforementioned purposes, the types of Personal Data being Processed, and/or the recipients of your Personal Data.  Finally, you may also ask the Company to send you a copy of all of your Personal Data as maintained in the Company’s possession.  The Company will also provide, at your request, a copy of the your Personal Data as being Processed.  However, to the extent you request additional copies, the Company may charge a reasonable fee based on the Company’s costs.

Additionally, you have the right to receive the Personal Data that has been collected by the Company in a structured, commonly-used, machine-readable format.  Moreover, you have the right to transmit this Personal Data to another contact at another company.

Please contact the Marketing Director at with any questions or concerns about your Personal Data.  If access to your Personal Data, as set out above, is denied, you have the right to be informed about the reasons for denial.  In addition, you may contact your country’s regulatory body or supervisory authority.

© 2017 Cheyenne International, LLC. ALL RIGHTS RESERVED.