Privacy Policy
Last Updated: April 23, 2026
Cheyenne International, LLC, its affiliates, and subsidiaries (“Cheyenne,” “we,” or “our”) operate www.cheyenneintl.com and any other Cheyenne-owned website or service that links to this Privacy Policy (collectively, the “Website”). This Privacy Policy describes the personal information we collect through the Website and in connection with our products and services, including when you provide information over the phone, in person, or by other means; how we use that information; the categories of third parties to whom we may disclose it; and the privacy rights that may be available to you under applicable law. This Privacy Policy does not apply to any website operated by a Cheyenne affiliate or subsidiary that posts a separate privacy policy.
Please read this Privacy Policy carefully. We may update it from time to time, as reflected by the Last Updated date at the top of this page. By continuing to use the Website after any updates become effective, you acknowledge the revised Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of the Website and our services.
Collection of Information
“Personal information” is information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual. Personal information does not include:
- Publicly available information from government records.
- Deidentified or aggregated consumer information.
We may interact with you in a variety of ways and collect personal information during those interactions. While some personal information we collect is required to provide you the services you are requesting, you may voluntarily provide other personal information.
We collect, use, and retain personal information only to the extent reasonably necessary and proportionate to achieve the purposes described in this Privacy Policy.
We collect personal information from these sources:
- Directly from you.
- Automatically through cookies and other similar tracking technology when you interact with the Website or communications, we send to you.
- From third-party sources such as social media platforms, vendors that provide services on our behalf, and other publicly available sources.
Depending on how you interact with us, we may collect the following categories of personal information from you:
- Personal Identifiers such as your first and last name, driver’s license number, Social Security number, online identifiers, Internet Protocol address, email address, phone number, account registration information, or similar identifiers.
- Device Information such as device model, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
- Internet/Network Activity such as your interaction with the website, application, or platform.
- Commercial information such as products you have purchased and services you have enrolled in.
- Demographic Information such as age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under applicable law.
- Sensory Information such as CCTV security footage.
- Inferences such as a consumer’s product preferences.
- Geolocation Information such as country, city, and zip code as determined by your IP address.
Certain categories above (such as government identifiers or precise geolocation, if collected) may be considered “sensitive personal information” under applicable law. Where required by applicable law, you may have the right to limit the use and disclosure of your sensitive personal information to certain permitted purposes.
You may also provide us additional information at your sole discretion when you contact us via the webform or talk to a customer service representative.
Use of Information
We may use your personal information to:
- Provide the Website and services you request, such as personalizing your experience, assisting with your transactions, operating our offerings, and conducting internal auditing and troubleshooting;
- Contact you about products or services you have purchased or requested, such as transaction status, customer service matters, sweepstakes results, coupons, future product releases, store openings, and events in your area;
- Communicate with you and to respond to questions you send us;
- Improve our offerings and understand how you interact with the Website;
- Create, manage, and administer your account;
- Prevent and detect fraud and otherwise comply with law;
- Protect and enforce our legal rights;
- Engage with you through advertising and marketing campaigns;
- Help maintain the safety, security, and integrity of the Website, databases, other technology assets, and our business; and
- Test, research, and develop products, including to develop and improve our services, offerings and Website.
Unless you opt-out of marketing communications, we may also use your email and mailing addresses provided at registration to advise you in the future of items that may be of interest to you. The information you provide at registration may be used to facilitate and monitor your activities on the services and to allow us to send you administrative and other information related to the Website.
We use personal information for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.
Disclosure of Information
We may disclose your personal information to:
- Affiliates for business purposes such as providing the Website and our product and service offerings;
- Service providers that perform services on behalf of Cheyenne and for ordinary business purposes including, but not limited to, cloud-hosting platform providers analyzing customer data, providing marketing assistance, and processing payments; and
- Third parties to provide you the services you have requested, and to protect the security and integrity of the Website, and to correct any technical problems and malfunctions.
We may also disclose personal information in a manner that may be considered a “sale” or “sharing” for purposes of targeted advertising under applicable law.
We may also disclose your personal information:
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request;
- To enforce or apply our terms of use, terms of sale, and other agreements;
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Cheyenne, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
- At your direction;
- With your consent; and
- In connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization, or liquidation of part or all of our assets or business.
Cookies
The Website uses cookies, and similar technologies, such as pixels and beacons, from third parties and service providers to personalize your online experience, remember your preferences, analyze use of the Website, support advertising and marketing activities, and maintain Website security. These technologies help us collect information about how users interact with the Website, including the date and time of visits, pages viewed, time spent using our digital offerings, and general information about the device used to access the Website. To the extent applicable, information about video materials or services you engage with on the Website may be disclosed through these technologies in the ordinary course of business.
To learn how to opt out of certain ad network interest-based advertising in the U.S., please visit the YourAdChoices and Network Advertising Initiative websites. Choices you make may be browser- and device-specific. In addition, your mobile device settings may allow you to limit your device from sharing certain information for advertising purposes.
Security
We work to protect your personal information from loss, misuse, or unauthorized alteration by using commercially reasonable security safeguards, coupled with security procedures and practices. Although Cheyenne employs measures to maintain security, we cannot guarantee that your information will not be intercepted by third parties’ illegal efforts. It is your responsibility to maintain the privacy of your username and password. Unauthorized use of your registered account with us will enable access to your personal information. Please keep your username and password in a safe and secure place.
Persons and Children Under the Age of 21
The Website and services are not intended for anyone under 21 years of age. No one under the age of 21 may provide any personal information to the Website and we do not knowingly collect personal information directly from such persons. If you believe we might have collected personal information from anyone under 21 inadvertently, please email us at the email address provided in the Contact Us section below.
Where required by applicable law, we provide additional protections for minors and do not engage in targeted advertising to minors.
Third-Party Tracking & Website
Third parties, other than our vendors (such as our website analytics provider), do not have authorization from us to track which websites you visited prior to and after visiting the Website. Please note, however, that we cannot control third-party tracking and there may be some third-party tracking that occurs without our knowledge or consent.
The Website may also contain links to other websites which are not controlled by us. These links are made available to you as a convenience, and you agree to use these links at your own risk. Cheyenne disclaims any responsibility for the privacy practices or the content of such other websites. If you navigate to a third-party website from our Website, we strongly encourage you to review and become familiar with that third-party website’s own privacy policy and statements.
Notice to Individuals Outside the United States
The Website is intended for individuals located in the United States. If you access the Website or provide information to us from outside the United States, your information may be transferred to, processed in, and stored in the United States. By using the Website or submitting information to us, you acknowledge those transfers. We will protect personal information as described in this Privacy Policy, regardless of where it is processed or stored.
Your rights may still be determined by applicable law based on your place of residence.
Your Privacy Rights Depending on Your State of Residence
You may have rights including:
- Access to your personal information
- Correction of inaccurate information
- Deletion of personal information
- Opt-out of sale or sharing of personal information
- Opt-out of targeted advertising
- Data portability
- Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable.
You may submit a request by contacting us at contactus@cheyenneintl.com. If we deny your request, you may have the right to appeal by contacting us using the information above.
Global Opt-Out Signals
We recognize Global Privacy Control (GPC) signals and similar legally recognized opt-out mechanisms where required by law.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will post the updated notice on the website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
Contact Us
If you have any questions about this Privacy Policy, or any other questions or suggestions, please contact us at:
Cheyenne International, LLC
701 South Battleground Avenue
Grover, NC 28073