Operation THX Comes to a Close

Cheyenne initiated the B2C campaign, Operation THX, on Cheyenne brand websites on Independence Day and since then, thousands of adult consumers and proud Americans have commemorated veterans by posting pictures to raise money for a veteran association. We’re happy to announce that we’ve raised $5,000 with the Operation THX campaign!

You read that right! Loyal Cheyenne brand members helped raise $5,000! Cheyenne International decided to donate the proceeds from Operation THX to Purple Heart Homes, a non-profit veteran organization located in our home state of North Carolina. Purple Heart Homes is dedicated to improving veterans’ lives by assisting them in purchasing or renovating their home so that they can live with the independence and American pride that they deserve.

Cheyenne International is not only committed to recognizing the brave women and men that help keep our country safe but also devoted to keeping jobs in America and supporting organizations like Be A Hero – Hire A Hero ® that help connect veterans and their families to employers.