3 Ways to Quickly Boost Retail Sales

If you’re a retailer, you know how important the tobacco category is to your business. While having a tobacco set is one thing, working it so that it works for you is another. Just like any other category in your store, understanding how to manage your tobacco segment can help you consistently sell product and churn out profits for the long term. Here are three simple things you can implement today to bulk up those sales.

Merchandise Effectively – Examine your set from the customer’s point of view. Is it fully stocked and visually impactful? An uncluttered set with effective point of sale allows your customer to make an easy decision. Tap into your manufacturers to see what type of display and point of sale options they have to support you.

Offer Choice – Consumers expect choice; it’s ingrained in our culture. Don’t be left behind by not offering the right product mix in your set. Presenting the right assortment of styles is key and knowing what your customers want is even more important. Make sure that your price points are tailored to your specific market needs.

Educate Staff – While many stores have non-self-service displays for tobacco products, it makes it more important than ever for store personnel to know what’s on the shelf. They are quite literally the one thing that stands between the consumer and the product. Keep them informed so they can serve the customer quickly and efficiently.

Three small steps. That’s all it takes to give your tobacco segment a little lift. With an educated staff who can offer the right product mix and merchandise it effectively, you’ll be well on your way to seeing your sales soar.