Cheyenne Named 2021 Category Captain

For the second year in a row, Cheyenne International has been named Category Captain – OTP Cigars by Convenience Store News. The accolade was announced last week as Cheyenne joins fifteen other companies leading the market and partnering with retail customers to create success.

The 2021 winners were selected based on several factors including product innovation, creativity in merchandising, marketing, promotion and advertising; use of consumer insights to drive entire category sales; innovative and dynamic category management tools; demonstrated commitment to meeting the specific needs of retailer customers; efficiently lifting sales for the entire product category; and fact-based evidence of market-specific or account-specific results.

Cheyenne CEO, David Scott, said of the praise, “We are honored to receive this acknowledgement for the second year in a row. While 2020 was a year unlike any other, we were determined to help our retail partners navigate the challenges that surrounded them and will continue to do so in 2021.”

For a full list of winners, click here.