Cheyenne Named 2023 Category Captain

We are proud to announce that Cheyenne Cigars have been named the 2023 Category Captain in OTP/Cigars for the 4th year in a row!

What does it mean to be a Category Captain? A lot!

Category Captains are awarded by Convenience Store News and all entries were judged based on the following criteria:

·         Product innovation

·         Creativity in merchandising, marketing, promotion, and advertising

·         Use of consumer insights to drive category sales

·         Innovation and dynamic category management tools

·         Demonstrated commitment to meeting the specific needs of retailer customers

·         Efficiently lifting sales for the entire product category

·         Fact-based evidence of market-specific or account-specific results

Winners in the Category Captains program stand out because they have earned retailers’ trust and helped their clients grow sales and profits in the entire category. We could not have achieved this great accomplishment without the support of our amazing retailer partners. Check out more details and a full list of winners here.