Aura Cigarettes New Look

Grover, NC (March 1, 2023) Today, Cheyenne International introduced their highly-anticipated rebrand of Aura Cigarettes. The new design and support programs reflect the brands innovative yet simplified approach to an everyday good smoke and highlights Aura’s commitment to quality, taste and modernization. Aura’s refreshed and revamped packaging is the perfect balance between simplicity and boldness, encompassing Aura’s simple blend of tobacco + water along with the unmatched taste of the high-quality cigarette brand.

The catalyst for change? Cheyenne International has always made it their mission to provide retail and wholesale partners with products that keep their tobacco category profitable, which includes developing products that cater to the unique market needs of the adult tobacco consumer. As more consumers make the switch to price-value products, Cheyenne saw a real opportunity to develop the Aura brand as premium alternative. When compared to premium competitors whose prices are skyrocketing, Aura Cigarettes are the natural choice, delivering a superior smoking experience at an even better cost.

“We seized the opportunity to provide a profitable solution for our retailers in the tobacco + water cigarette space. I’m excited to roll this out and help our customers grow.” says Ernie Teague, VP of Sales & Marketing at Cheyenne International. New Aura Cigarettes will be available nationwide in spring 2023.

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