Ways to Show Your Business’s Support of a Charity Around the Holidays

The holidays are quickly approaching which means the season of caroling, decorating, gift wrapping, and expedited shipping is upon us! The holiday season can go by in a blur and before you can even finish the eggnog, it’s a new year. While the most wonderful time of the year can also be the most overwhelming time of the year, it’s important to remember the reason for the season and the opportunity the holidays afford us to help those in need and give back to the community.

In business, the best way to keep spirits bright during the holidays is by doing good to others. Embracing the giving spirit is a meaningful way for your business to honor those who have dedicated much of their time and effort to furthering the success of your organization. Being philanthropic and lending a helping hand, be it to charities, to employees, or to your community as a whole, lays a foundation that is appreciated by all involved. Not only will the recipients of your organization’s charity reap the rewards of those contributions, but your business and employees will garner a good reputation and goodwill that comes with giving back.

For many companies, a tried and true method of giving is donating a portion of profits to an organization or group of people in need. Here at Cheyenne, we’ve found it’s not only an easy way to make a positive impact, but it’s also a good opportunity to involve your customers and employees. As we head into the holiday season, consider these few tips when supporting a charity of your choosing.

Choose a charity mindfully.

There are a lot of great charities out there doing great things for so many people, but the cause might not align with your organization’s mission and audience. Do your research and make sure the charity you choose resonates with your employees and the community you serve in order to have the largest impact.

Consider donation matching.

If you want to spread your impact even further and get your entire workforce involved with your organization’s charitable giving this year, consider donation matching. By telling your employees what you’re donating to and why, and then offering to match any individual donations they make, you spread the giving cheer with your workforce and multiply the amount of money you plan to give.

Customer-specific donations.

If funds are tight and donation matching isn’t an option for your business, consider donating money to an organization that is important to your customers or your industry. As a thank you for their business, you can donate in their name and send them a holiday card letting them know about your support. Doing so is a great way to improve your reputation, improve the community around your business, and increase your connections across town/industry.

Whether the cause is small or large, there are endless ways for your organization to offer a helping hand this holiday season and whatever you choose to do is just as much a gift to your company and employees as it is a gift to your neighbors.