Industry Association Highlight: NATO

As a tobacco manufacturer, having the right partners makes all the difference, and the National Association of Tobacco Outlets (NATO) is one of the best. NATO is a national trade association organized to enhance the common business interests of all tobacco sellers and was created to help monitor and assist members in responding to tobacco-related legislation on the local, state, and federal levels. As an organization that consistently delivers value, insight, and advocacy to our industry, Cheyenne International has been proud to support and collaborate with NATO since the very start. Considered one of tobacco’s most valuable resources, here’s why they deserve the spotlight:

1. NATO is a trusted voice for manufacturers and retailers.

Since its creation, NATO has long been a key advocate for the tobacco and retail community. Whether it’s keeping members updated on legislation, helping retailers understand compliance requirements, or amplifying the industry’s voice in governmental affairs, NATO plays a crucial role in supporting businesses of all sizes.

2. Their commitment to education makes an impact.

One of NATO’s biggest strengths is encouraging the expansion of the tobacco industry in a responsible and law-abiding manner. They do this by frequently conducting educational seminars to keep their association members in the know about laws and regulations that are affecting the tobacco industry and, reciprocally, their businesses. NATO’s webinars (some of which we’ve proudly sponsored) are always timely, relevant, and easy to understand, breaking down complex regulatory topics into practical takeaways. For those in the tobacco business, these sessions are an indispensable resource for staying ahead of the curve.

3. NATO is always in the know.

When changes happen in our industry, they often occur swiftly. NATO’s regular news alerts are a critical tool and a tremendous asset to those in the tobacco business. These updates keep stakeholders informed of proposed regulations, passed legislation, and upcoming compliance guidelines to ensure its members are never caught off guard.

4. You’ll always receive trusted guidance from an expert team.

Something that really sets NATO apart is the caliber of its team. Behind NATO’s work is a team of individuals with a deep, nuanced understanding of the industry. Their depth of knowledge, professionalism, and long-standing relationships across the public and private sectors make them a powerful ally for those working in the tobacco industry, and their ability to translate complex policy into actionable insights is truly unmatched.

5. NATO is an excellent liaison between industry and government personnel.

Perhaps most importantly, NATO serves as a bridge between tobacco industry stakeholders and government personnel. They represent the voice of retailers and manufacturers in critical conversations that are pertinent to our business, ensuring our perspectives and concerns are part of the dialogue when decisions are being made. These efforts help shape more balanced policies and protect responsible adult consumer choice.

We’re proud to stand alongside NATO and support their dedication, transparency, and passion for the industry. If you’re in the tobacco retail space and not yet connected with NATO, we highly recommend getting involved – you’ll gain more than just information, but a true industry ally.

To learn more about NATO, visit https://www.natocentral.org.