Cheyenne’s 2022 Year In Review
Goodbye, 2022!
It’s been a busy past year for us here at Cheyenne International. Filled with new opportunities, overcoming industry barriers, heightened strategy and traceable growth, 2022 will go down in the books as a success. Before we dive in, however, we’d be remiss not to take a moment to say THANK YOU to all of our amazing customers who have chosen Cheyenne to support your tobacco business this past year. It is because of great customers, like you, that we have been able to accomplish all we set forward to do in 2022, plus some more.
Now let’s take a look back on the past 365 days. In 2022, Cheyenne International…
1. Celebrated 20 Years In Business
Yep, you read that right! The scrappy little tobacco manufacturer that opened its doors back in 2002 celebrated 20 years in business this past year, and we couldn’t be more excited. Thanks to our long-standing excellent reputation within our industry, we’ve been able to transform ourselves from a small start-up business into a widely-recognized leader in the tobacco, distribution, grocery, dollar store, tobacco outlet and convenience industries.
2. Served As An Advocate For Our Industry
Here at Cheyenne, it is our mission to create meaningful relationships with our retail and wholesale customers that drive sales across the entire product category. This requires a deep understanding of the industry landscape and the opportunities and challenges that are presented to our valued partners throughout the year. As such, we are actively involved in various industry associations, including NACS, CDA and NATO, supporting our customers and navigating the complex nature of our business.
3. Hit The Floor… The Tradeshow Floor That is.
It had been a while since the Cheyenne team attended a national tradeshow in-person, but this year we hit the ground running at CDM, NACS, CDBX and the CSP Tobacco Forum. We would rate each show as a success as we were able to connect with many of our top trading partners, gain perspective from others in the same field, collaborate on ways to better support our customers in the future, and gain broader knowledge of key industry insights. To those whom we connected with, it was a pleasure and we appreciate your time!
4. Delivered
While the general downtrading that is currently happening in the market might scare some folks, we recognized this was a perfect opportunity for our customer base to leverage sales of our deep-discount products. We stand strong in our sentiment that high-quality tobacco products don’t have to come with a high price tag which is why our 4th tier tobacco category products have taken off this past year and have continued to prove to be a profitable solution to our retail and distributor partners.
