How To: Create An Online Presence
In today’s retail world, convenience stores are more than just grab-and-go shops – they’re neighborhood staples. But as more consumers search online before they shop in person, having a digital presence is no longer just a “nice thing to have” – it’s a necessity.
At Cheyenne International, we work with convenience retailers across the country who are growing their businesses by getting online. Whether you’re running one location or managing multiple stores, here’s a simple, step-by-step guide you’ll want to check out to help you create an online presence that brings customers through your door.
Step 1: Define Your Purpose & Audience
Before you launch any online platform, ask yourself:
– What do I want to achieve with my online presence?
– Who am I trying to reach?
Knowing your “why” and “who” will help shape your content, tone, and strategy. Whether your goal is brand awareness, customer service, or thought leadership, knowing the answers to these two questions will provide the clarity you need to guide every decision.
Step 2: Claim Your Business Listings
Next, make sure your store shows up when people search online.
– Google Business Profile is your top priority. If your business is already listed, you’ll typically see a “Claim this business”’ or “Verify your listing” link. Click it and follow the prompts, which usually involves verifying your ownership via phone or email. Once your ownership is verified, you can access and manage your Google Business Profile.
– Add your store name, address, phone number, hours, and photos
– Keep it updated – especially holiday or seasonal hours (You know how bothersome it can be showing up to a store listed as ‘open’ online when it’s not!)
– Encourage satisfied customers to leave reviews
Also, check platforms like Yelp, Facebook, and Apple Maps. These listings help people find your store and trust you.
Step 3: Get on Social Media
You don’t need to be on every online platform. Just start with one or two that make sense for your store and your customer base. Post simple, real-life content such as weekly promotions, new product arrivals, photos of your staff, and community events or giveaways.
– Facebook is great for posting deals, store hours, and community updates
– Instagram is ideal if you’re a little more tech-savvy or you carry unique products
Pro Tip: Use your store logo and keep your store name consistent across all online platforms.
Step 4: Highlight What Makes Your Store Unique
You know your regulars, and they know you. Use your online channels to reflect that same personal touch. Ask yourself:
– What do customers love the most about our store?
– Do we carry products others don’t?
– Do we offer great service, speedy checkout, or special deals?
Highlight these online! A short tour of your store or a quick post about this week’s best-sellers can go a long way.
Step 5: Use Promotions to Drive Foot Traffic
Once you’re online, use it to get people in the door. A few ideas include:
– Post a “limited-time offer” on social media
– Run a gift card giveaway for people who follow your page
– Highlight in-store-only deals
This gives your customers an incentive and lets them know there’s value in stopping by your store today.
Step 6: Stay Active (Even if it’s Just Once a Week)
You don’t need to post every day – just stay consistent.
– Start with 1-2 posts per week
– Respond to messages or comments quickly
– Update store info if anything changes promptly
A little effort online can make a big impact offline.
Step 7: Ask for Help If You Need It
Running a retail store is already a full-time job. If social media or online tools feel overwhelming:
– Ask a tech-savvy team member to help
– Use scheduling and social media management platform tools to plan posts in advance
– Reach out to vendors (like us!) who are happy to support your success
Building an online presence doesn’t mean becoming a digital expert overnight. It means making it easier for your customers to find you, connect with you, and choose your store.
At Cheyenne, we’re proud to support the hardworking convenience retailers who keep their communities running. If you’re looking for POS materials, promotions, or help getting noticed online – we’re here to help. Also, don’t forget to follow the Cheyenne International LinkedIn Page here, to see how we’re building our online presence – and community – every day.
