Author: Cheyenne International

Cheyenne International Appoints David Brinkley as Vice President of Sales

Grover, North Carolina (January 28, 2025) – Cheyenne International has appointed David Brinkley as Vice President of Sales, succeeding Ernie Teague, who has retired after a long and successful tenure at Cheyenne. As the new VP of Sales, David has 12 years of experience in the tobacco industry and has developed excellent skills and knowledge… Read more »

5 Creative Ways to Promote Your Business in Your Community

Competition for local customers is fierce. Whether you’re just opening your first store or you’re a seasoned business owner looking for a boost, local marketing initiatives can help you establish a strong presence in your community, build relationships with your ideal customers, and differentiate your business from competitors. Research shows that a majority of business… Read more »

What Is the Difference Between a Boss and a Leader?

The words “boss” and “leader” are often used synonymously with one another, but they are far from the same. While anyone in a position of power can be deemed a boss, not every boss knows how to be a leader. A boss is a specific title – these positions give an individual power to give… Read more »

Jessica Fratarcangelo Awarded Top Woman in Convenience

It is with the utmost excitement we share that Jessica Fratarcangelo, Marketing Director at Cheyenne International, has been awarded the well-deserved honor of this year’s Top Women in Convenience by Convenience Store News. Selected as 1 of the 43 Senior-Level Leaders in the 2024 TWIC class, this accolade recognizes women who work with the c-store… Read more »

Cheyenne Cigars Takes Home Fifth Category Captain Win

We’ve done it again! We are thrilled to announce that Cheyenne Cigars has been named the 2024 OTP/Cigars Category Captain by Convenience Store News for the fifth consecutive year! This competition recognizes overall excellence in innovation and creative and profit-generating category management platforms. Awards are presented in 21 different categories, such as candy and snacks,… Read more »

Expert Interview: How To Improve Tobacco Sales

With over 40 years of experience in the tobacco industry, we sat down with Vice President of Sales & Marketing at Cheyenne International, Ernie Teague, to pick his brain on the latest market trends and insights expected to impact convenience store tobacco profits throughout the upcoming year. As the tobacco industry continues to evolve at… Read more »

Our 2024 CDA Marketplace Takeaways

Dedicated to convenience wholesalers, CDMarketplace is a must-attend event for the Cheyenne International team as it brings the industry’s top suppliers and trading partners together for a jam-packed three days of engaging networking opportunities, distributor-focused education sessions, and a high-traffic trade show. This year’s conference took place in the sunshine state of Florida, where calm… Read more »

How to Capitalize on Customer Feedback

Customer loyalty isn’t given, it’s earned. Consumers today want to feel engaged and connected with the brands they interact with and positive customer experiences play a heavy role in retention and long-term sales. With over 92% of consumers relying on reviews before making a purchase, obtaining first-hand information about your brand from your customers is… Read more »

Great Industry Resources for Retailers

They say knowledge is power and in the convoluted world of tobacco, that sentiment could not ring more true. As the regulatory environment within the tobacco industry is constantly evolving and growing increasingly more complex by the day, staying informed on the latest compliance and regulatory guidelines is a necessary action for retailers to protect… Read more »

Benefits of a Private Label

Private label products are making a comeback and research shows they’re not going anywhere, anytime soon. Commonly referred to as “generic”, private label products are anything but. Known for their attractive price point, private label brands are associated with a particular store chain and are a common way to generate hefty financial returns for business… Read more »