Author: Lyndi Vince

5 Creative Ways to Promote Your Business in Your Community

Competition for local customers is fierce. Whether you’re just opening your first store or you’re a seasoned business owner looking for a boost, local marketing initiatives can help you establish a strong presence in your community, build relationships with your ideal customers, and differentiate your business from competitors. Research shows that a majority of business… Read more »

What Is the Difference Between a Boss and a Leader?

The words “boss” and “leader” are often used synonymously with one another, but they are far from the same. While anyone in a position of power can be deemed a boss, not every boss knows how to be a leader. A boss is a specific title – these positions give an individual power to give… Read more »

Jessica Fratarcangelo Awarded Top Woman in Convenience

It is with the utmost excitement we share that Jessica Fratarcangelo, Marketing Director at Cheyenne International, has been awarded the well-deserved honor of this year’s Top Women in Convenience by Convenience Store News. Selected as 1 of the 43 Senior-Level Leaders in the 2024 TWIC class, this accolade recognizes women who work with the c-store… Read more »