Cheyenne International Releases New Corporate Logo
After 15 successful years in business, Cheyenne International is getting its first ever makeover. Refreshed and revamped, the corporate logo has undergone a transformation to encompass the rise and success of the company. “When looking ahead to our future, we wanted a logo that was representative of who we are now. We’ve come a long way and needed an updated look to reflect that,” says Cheyenne International CEO, David Scott.
As you might imagine, the project was not taken lightly. Careful planning and a great deal of brainstorming were involved to develop a new look that fit the company’s image. While the current Cheyenne icon has served the company well, the redesign had to be even better. The process involved a talented team of designers and marketers who created and debated 20 logo versions, pouring over every detail. There were several goals associated with this progression such as keeping things recognizable, modernization and creating a strong iconic image. However, the biggest driving force was making sure the logo evolution told the Cheyenne story. The story of how the company has risen to tough challenges throughout the years. The rise of Cheyenne International as the best small tobacco company in America. It’s this story that translated into the new logo you see today and is nothing short of perfection.
The new design achieves exactly what they had hoped for. It is fresh and full of the progressive company spirit that has driven Cheyenne to where it is today. The typeface has been modernized and the colors are more vibrant. The four bands of the rising sun symbolize the four pillars that support the company’s philosophy: Partnership, Quality, Compliance and Success.
Cheyenne International is known as the biggest small tobacco company in the country, and with the launch of the new corporate branding, its rise as a leader only grows. The company’s core values have always been ingrained in everything they do and are now at the forefront of their imagery. To learn more about the exciting growth happening at Cheyenne International, contact us. Cheers to the next 15 years ahead!
