Author: Ashleigh Hinshaw

The ROI of Trust

In business, everyone talks about return on investment. We measure sales growth, market share, margins, inventory turns, and customer retention. We analyze performance metrics and search for opportunities to gain a competitive edge. But, the truth of the matter is… one of the most valuable business assets can’t be found on a spreadsheet. It’s trust…. Read more »

Interview with an Expert: Sales

Pricing matters. Product mix matters. Promotions matter. But talk to David Brinkley, and you’ll hear a different answer when it comes to what actually drives consistent results at retail: Merchandising is what brings it all together. We sat down with Cheyenne International’s Vice President of Sales to get his perspective on what’s working in stores… Read more »

Lyndi Kenna Named Top Woman in Convenience, Rising Star

Cheyenne International is proud to announce that Lyndi Kenna, Digital Marketing Manager, has been recognized as a 2026 Top Women in Convenience Rising Star by Convenience Store News! The annual Top Women in Convenience awards recognize women across the convenience industry who are making a meaningful impact through leadership, innovation, and dedication to advancing their… Read more »