In business, everyone talks about return on investment. We measure sales growth, market share, margins, inventory turns, and customer retention. We analyze performance metrics and search for opportunities to gain a competitive edge. But, the truth of the matter is… one of the most valuable business assets can’t be found on a spreadsheet. It’s trust…. Read more »
Author: Ashleigh Hinshaw
Interview with an Expert: Sales
Pricing matters. Product mix matters. Promotions matter. But talk to David Brinkley, and you’ll hear a different answer when it comes to what actually drives consistent results at retail: Merchandising is what brings it all together. We sat down with Cheyenne International’s Vice President of Sales to get his perspective on what’s working in stores… Read more »
Lyndi Kenna Named Top Woman in Convenience, Rising Star
Cheyenne International is proud to announce that Lyndi Kenna, Digital Marketing Manager, has been recognized as a 2026 Top Women in Convenience Rising Star by Convenience Store News! The annual Top Women in Convenience awards recognize women across the convenience industry who are making a meaningful impact through leadership, innovation, and dedication to advancing their… Read more »