Category: Uncategorized

How To: Make the Most of Your OTP Set

A well-managed Other Tobacco Products (OTP) set is more than just product selection – it’s a profit driver for your store. Having an optimized OTP set is key to driving sales and meeting customer demand in today’s constantly evolving and competitive retail landscape. Whether your shoppers are looking for filtered cigars, smokeless tobacco, or pipe… Read more »

Case Study: Making 4th Tier Cigarettes Work For You

Introduction: As the tobacco market becomes increasingly competitive, retailers are looking for ways to maximize profits while meeting the demands of price-conscious consumers. Fourth tier cigarettes—low-cost, non-premium brands—present a unique opportunity for retailers to capture value-conscious smokers while maintaining healthy margins. This case study explains how a convenience store successfully integrated fourth tier cigarettes into… Read more »

Cheyenne at CDA Marketplace 2025

Last week, the Cheyenne International team had the pleasure of traveling down to the Lone Star State of Texas to participate in the Convenience Distribution Marketplace at the Woodlands Waterway Marriott Hotel & Convention Center.  Serving as the vital link between the nation’s distributors and manufacturers, CDMarketplace is the only national conference and trade show… Read more »

Industry Association Highlight: CDA

Industry associations play a vital role in driving progress across the convenience sector – fueling collaboration, innovation, and strong relationships. As a tobacco manufacturer, we recognize that the growth of our business is closely tied to the success of the distributors who carry our products. This is why we’re proud members of the Convenience Distribution… Read more »

Cheyenne International Appoints David Brinkley as Vice President of Sales

Grover, North Carolina (January 28, 2025) – Cheyenne International has appointed David Brinkley as Vice President of Sales, succeeding Ernie Teague, who has retired after a long and successful tenure at Cheyenne. As the new VP of Sales, David has 12 years of experience in the tobacco industry and has developed excellent skills and knowledge… Read more »

Combatting Common Retail Pain Points

At Cheyenne International, we understand the unique challenges convenience retailers face daily. Shifting consumer expectations, inventory management hurdles, and competitive pressures make finding solutions to these pain points essential to ensuring a smooth operation and thriving business. Here are some strategies to help tackle common retail challenges effectively. 1. Streamlining Inventory Management One of the… Read more »

Generate Leads with Inbound Marketing

In today’s retail landscape, simply putting products on shelves isn’t enough to attract and retain customers. As a convenience retailer, you need an online strategy that brings in high-quality leads and builds trust with potential customers over time. That’s where inbound marketing comes in. By focusing on delivering valuable online content and experiences, inbound marketing… Read more »

How to Be the Leader and Trendsetter in Your Market

The tobacco industry has seen significant changes in recent years, from evolving regulations to shifts in consumer preferences. For businesses in this space, staying ahead requires not just keeping up with trends, but setting them. At Cheyenne International, we’ve long believed that being a leader in the tobacco industry means embracing innovation, championing quality, and… Read more »

Cheyenne at NACS 2024

The NACS Show remains one of our most anticipated events each year, and this year was no exception. Hosted in Las Vegas, Nevada, the 2024 NACS Show was filled with new connections, meaningful discussions, and a chance to highlight the growing role of value-focused tobacco products in today’s market. For us, the NACS Show is… Read more »

Gain Insights on Your Customers with a Small Budget

Running a convenience store comes with its own set of challenges, particularly when it comes to understanding customer needs without a big budget for market research. Fortunately, however, gaining customer insights doesn’t have to be expensive. Even on a tight budget, convenience store retailers can gather valuable information to improve product offerings, increase customer satisfaction,… Read more »