Category: Uncategorized

Adapting Quickly to the Unexpected

As we’ve seen in the past year, the unexpected happens. As much as you can try to prepare for dodging road blocks and setbacks that may occur, unforeseen circumstances have the ability to undermine even the most well thought out strategies and plans. Successful companies know that in order to survive in the long run… Read more »

Creating Long-Term Goals

Canadian educator and management theorist, Laurence J. Peter, once stated, “If you don’t know where you are going, you will probably end up somewhere else.” How often do you find yourself wrapped up in producing results in the moment that you lose sight of the bigger picture ahead? As businesses grow, professional and personal aspirations… Read more »

Cheyenne Named 2021 Category Captain

For the second year in a row, Cheyenne International has been named Category Captain – OTP Cigars by Convenience Store News. The accolade was announced last week as Cheyenne joins fifteen other companies leading the market and partnering with retail customers to create success. The 2021 winners were selected based on several factors including product… Read more »

Weather and How It Affects the Supply Chain

  Prepare for the unexpected. A saying in business that is all too easy to roll off the tongue but much harder to execute. With the winter months in full force, extreme weather conditions have shown their ability to agitate and disrupt even the strongest of supply chains. Though weather conditions cannot be controlled, businesses… Read more »

Product Fads: Should You Buy In?

  What exactly is a fad? Fads are considered to be objects or behaviors that achieve high popularity when they are first introduced but are often times short-lived once the perception of novelty is gone. Think about Hula-hoop®, a classic example of a product fad. When the product first hit the market in 1958, an… Read more »

Use Social Media to Increase Store Traffic

There’s no denying the power of social media. With information now readily available at our fingertips, more and more consumers have taken to social networks to engage with brands, discover new products and make decisions on purchases. These platforms allow businesses the opportunity to promote content in a unique way while at the same time… Read more »

Our Cut on Tradeshows

  What a year it has been for tradeshows. Often a great time to network and solidify business deals, our industry has seen a heap of in-person events turned virtual in the wake of the COVID-19 pandemic. While in-person events are valuable, the health and safety of the people who make this industry possible are… Read more »

Use Email to Drive Traffic

  Think about how many times you’ve checked your email today. More than likely, it’s probably a significant number. People are constantly opening up their inboxes and strategic marketers know to take advantage of this open opportunity of engagement. Email marketing is a highly effective way to reach prospective and/or existing customers and when done… Read more »

Get To Know The Customer

  How well do you know your customers? Surprisingly, this is no small feat. In order to drive profits, businesses must have a clear understanding of who their customers are and what motivates them to buy. Today companies can easily access basic data, such as customer profile information and purchase history, to get a look… Read more »

Why Is Marketing Important?

  Marketing is the hidden key to an organization’s success. At its fundamental level, marketing refers to connecting the right customer to the right product. It’s the activities a company undertakes to meet and satisfy customer needs, and it ultimately drive sales. Today, marketing is being embraced, developed and valued more than ever as more… Read more »