Category: Uncategorized

Product Fads: Should You Buy In?

  What exactly is a fad? Fads are considered to be objects or behaviors that achieve high popularity when they are first introduced but are often times short-lived once the perception of novelty is gone. Think about Hula-hoop®, a classic example of a product fad. When the product first hit the market in 1958, an… Read more »

Use Social Media to Increase Store Traffic

There’s no denying the power of social media. With information now readily available at our fingertips, more and more consumers have taken to social networks to engage with brands, discover new products and make decisions on purchases. These platforms allow businesses the opportunity to promote content in a unique way while at the same time… Read more »

Our Cut on Tradeshows

  What a year it has been for tradeshows. Often a great time to network and solidify business deals, our industry has seen a heap of in-person events turned virtual in the wake of the COVID-19 pandemic. While in-person events are valuable, the health and safety of the people who make this industry possible are… Read more »

Use Email to Drive Traffic

  Think about how many times you’ve checked your email today. More than likely, it’s probably a significant number. People are constantly opening up their inboxes and strategic marketers know to take advantage of this open opportunity of engagement. Email marketing is a highly effective way to reach prospective and/or existing customers and when done… Read more »

Get To Know The Customer

  How well do you know your customers? Surprisingly, this is no small feat. In order to drive profits, businesses must have a clear understanding of who their customers are and what motivates them to buy. Today companies can easily access basic data, such as customer profile information and purchase history, to get a look… Read more »

Why Is Marketing Important?

  Marketing is the hidden key to an organization’s success. At its fundamental level, marketing refers to connecting the right customer to the right product. It’s the activities a company undertakes to meet and satisfy customer needs, and it ultimately drive sales. Today, marketing is being embraced, developed and valued more than ever as more… Read more »

Fighting The Barriers

The retail landscape is fast evolving and with every industry change comes the opportunity for innovation and strategy. New technologies and processes have required retailers to be more agile and creative to differentiate themselves from their competitors, and it’s no easy task. To help you out, we’ve listed some of the greatest barriers retailers are… Read more »

Our Take On CDA

Last month, Cheyenne International attended Convenience Distribution Marketplace in San Antonio, Texas. This three-day event consists of a national conference and one day tradeshow floor focused on connecting manufacturers and suppliers with top trading partners in their industry. Each year, CDA Marketplace is primarily focused to wholesale distributors of convenience products, making it a must-attend… Read more »

What Retailers Expect from Distributors

The convenience distribution industry is constantly evolving, and with every new change comes a new set of hurdles that retailers must face. As distributors, retailers look to you for best-selling products, reliable customer service, affordable costs, and ultimately as a partner for growing business and fulfilling store needs and goals. The relationship you have with… Read more »

Cheyenne’s New Year’s Resolutions

Pop the champagne because 2020 is finally here! With every new year comes a rush of motivation to focus on the things we’ve been wanting to change, although haven’t gotten around to. For business owners, this mean it’s the perfect time to think about what you want to accomplish in the upcoming year so you… Read more »